"Hope is not a sales strategy"   . . . . . . .   Nor is it a job search strategy! "Hope is not a sales strategy," stated author Peter Finkelstein, head of sales strategy, Barrett Consulting.  In an article in Entrepreneur.com, he offered thoughts for waging effective sales campaigns.  However, his advice also applies to job seekers who, as you as you now really know, are

People Buy Benefits.   It’s true for selling . . .    -  a car,    - a house,    - a computer,    - an ink pen, or . . . .    - yourself to a prospective employer! And, what is the most frequent problem I see when it comes to job seekers’ written and verbal presentations of themselves? No benefits.  A lack of the very thing

Still make New Year's Resolutions?  If you do, you have lots of company.   Millions make them, fewer achiever them.   What makes the difference?   Following up your wishes - your resolutions - with action steps and deadlines. Sounds like goal setting, doesn't it?  In fact, it is. Making a resolution, and then figuring out what you have to do, and how

I often ask job search workshop groups I'm speaking to: “Have you ever been in sales?”       A few hands will go up.   I then ask the group:  How many of you ARE in sales?  Again, a few hands go up.I then ask:   How many of you are looking for a job?       As the light bulb goes on, all hands go up.And I say, “Well,

If you do what you've always done, you'll get what you always got! This simple truth works for many things in life - your job search too!  As the year winds down, and the holiday events you attend become fewer, take some time to review your job search activity to figure out where you can do a better job in order to achieve your goal -- a new job!  Before jumping into 2014 with a continuation

As employees and job seekers thoughts turn to holiday plans, employers thoughts turn to rightsizing their organizations. Catch the signs! It’s that wonderful time of year, when . . . . . the best present you could get would be a bright shiny job offer in your in-box if you're a job seeker, and a fat end-of-the-year bonus check if you're an employee. It’s also that less-than-wonderful time of

The Holidays are upon us - keep on searching!  You'll be glad you did!   With the passing of Halloween, the holiday season arrives.  People's thoughts turn to the holidays --  plans, preparations, parties, travel . . . . . and with it, many job seekers thoughts turn to shutting down their job searches.  My advice --  don't do it! A Bad Choice As the holiday

1/4ly update

Spending money you don’t have     on presents you don’t want to buy           to travel to places you don’t want to go               on entertaining you don’t want to do Spending time you don't have     with people you don’t want to see