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Your Resume = Your Sales Brochure
Sat, May 10 2014 01:12 | Resume and Marketing Tools
Way too often, we still see candidates for jobs submitting resumes that go on and on and on and . . . . . . 6 or 7 pages is not uncommon. These lengthy resumes as often as not also contain big blocks of paragraphs, filled with technical jargon and acronyms, in 8 or 9 point type, that are daunting to get through.The problem . . . .Even for the most skilled readers of resumes --
Hope is Not a Sales Strategy
Sun, Mar 2 2014 03:43 | Planning and Strategy
"Hope is not a sales strategy" . . . . . . . Nor is it a job search strategy!"Hope is not a sales strategy," stated author Peter Finkelstein, head of sales strategy, Barrett Consulting. In an article in Entrepreneur.com, he offered thoughts for waging effective sales campaigns. However, his advice also applies to job seekers who, as youas you now really know, are in
Want to Sell Yourself as the Best Candidate for the Job? . . . . . Sell the Benefits of Hiring YOU!
Mon, Jan 27 2014 09:00 | Planning and Strategy
People Buy Benefits. It’s true for selling . . . - a car, - a house, - a computer, - an ink pen, or . . . . - yourself to a prospective employer!And, what is the most frequent problem I see when it comes to job seekers’ written and verbal presentations of themselves?No benefits. A lack of the very thing that can
Want a New Job? It Starts with a New Year's Resolution
Tue, Jan 7 2014 03:58 | Planning and Strategy
Still make New Year's Resolutions? If you do, you have lots of company. Millions make them, fewer achiever them. What makes the difference? Following up your wishes - your resolutions - with action steps and deadlines.Sounds like goal setting, doesn't it? In fact, it is. Making a resolution, and then figuring out what you have to do, and how you have
Looking for a Job - You are In Sales . . . . . . . "The Job Seeking Sales Process"
Thu, Dec 19 2013 07:04 | Planning and Strategy
I often ask job search workshop groups I'm speaking to: “Have you ever been in sales?” A few hands will go up. I then ask the group: How many of you ARE in sales? Again, a few hands go up.I then ask: How many of you are looking for a job? As the light bulb goes on, all hands go up.And I say, “Well,
End-of-the-Year Audits Work for Job Search Too
Thu, Dec 12 2013 06:17 | Planning and Strategy
If you do what you've always done, you'll get what you always got!This simple truth works for many things in life - your job search too! As the year winds down, and the holiday events you attend become fewer, take some time to review your job search activity to figure out where you can do a better job in order to achieve your goal -- a new job! Before jumping into 2014 with a continuation
Layoffs Coming? - Catch the Signs -- They're There
As employees and job seekers thoughts turn to holiday plans, employers thoughts turn to rightsizing their organizations. Catch the signs!It’s that wonderful time of year, when . . . . . the best present you could get would be a bright shiny job offer in your in-box if you're a job seeker, and a fat end-of-the-year bonus check if you're an employee.It’s also that less-than-wonderful time of year
Postponing Your Search During The Holidays -- A Bad Choice
Wed, Nov 20 2013 12:04 | Planning and Strategy
The Holidays are upon us - keep on searching! You'll be glad you did! With the passing of Halloween, the holiday season arrives. People's thoughts turn to the holidays -- plans, preparations, parties, travel . . . . . and with it, many job seekers thoughts turn to shutting down their job searches. My advice -- don't do it! A Bad ChoiceAs the holiday season
Bah-Humbug - Not Really, But When it Comes to Those Holiday Traditions . . . .
Tue, Nov 19 2013 03:24 | Planning and Strategy
Spending money you don’t have on presents you don’t want to buy to travel to places you don’t want to go on entertaining you don’t want to doSpending time you don't have with people you don’t want to see