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Your Resume = Your Sales Brochure

Way too often, we still see candidates for jobs submitting resumes that go on and on and on and . . . . . .  6 or 7 pages is not uncommon. These lengthy resumes as often as not also contain big blocks of paragraphs, filled with technical jargon and acronyms, in 8 or 9 point type, that are daunting to get through.The problem . . . .Even for the most skilled readers of resumes  -- 
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Hope is Not a Sales Strategy

"Hope is not a sales strategy"   . . . . . . .   Nor is it a job search strategy!"Hope is not a sales strategy," stated author Peter Finkelstein, head of sales strategy, Barrett Consulting.  In an article in Entrepreneur.com, he offered thoughts for waging effective sales campaigns.  However, his advice also applies to job seekers who, as youas you now really know, are in
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Want to Sell Yourself as the Best Candidate for the Job? . . . . . Sell the Benefits of Hiring YOU!

People Buy Benefits.   It’s true for selling . . .   -  a car,   - a house,   - a computer,   - an ink pen, or . . . .   - yourself to a prospective employer!And, what is the most frequent problem I see when it comes to job seekers’ written and verbal presentations of themselves?No benefits.  A lack of the very thing that can
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Want a New Job? It Starts with a New Year's Resolution

Still make New Year's Resolutions?  If you do, you have lots of company.  Millions make them, fewer achiever them.  What makes the difference?  Following up your wishes - your resolutions - with action steps and deadlines.Sounds like goal setting, doesn't it?  In fact, it is. Making a resolution, and then figuring out what you have to do, and how you have
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Looking for a Job - You are In Sales . . . . . . . "The Job Seeking Sales Process"

I often ask job search workshop groups I'm speaking to: “Have you ever been in sales?”       A few hands will go up.   I then ask the group:  How many of you ARE in sales?  Again, a few hands go up.I then ask:   How many of you are looking for a job?       As the light bulb goes on, all hands go up.And I say, “Well,
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End-of-the-Year Audits Work for Job Search Too

If you do what you've always done, you'll get what you always got!This simple truth works for many things in life - your job search too! As the year winds down, and the holiday events you attend become fewer, take some time to review your job search activity to figure out where you can do a better job in order to achieve your goal -- a new job!  Before jumping into 2014 with a continuation
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Layoffs Coming? - Catch the Signs -- They're There

As employees and job seekers thoughts turn to holiday plans, employers thoughts turn to rightsizing their organizations. Catch the signs!It’s that wonderful time of year, when . . . . . the best present you could get would be a bright shiny job offer in your in-box if you're a job seeker, and a fat end-of-the-year bonus check if you're an employee.It’s also that less-than-wonderful time of year
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Postponing Your Search During The Holidays -- A Bad Choice

The Holidays are upon us - keep on searching!  You'll be glad you did!  With the passing of Halloween, the holiday season arrives.  People's thoughts turn to the holidays --  plans, preparations, parties, travel . . . . . and with it, many job seekers thoughts turn to shutting down their job searches.  My advice --  don't do it! A Bad ChoiceAs the holiday season
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1/4ly update

1/4ly update
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Bah-Humbug - Not Really, But When it Comes to Those Holiday Traditions . . . .

Spending money you don’t have    on presents you don’t want to buy          to travel to places you don’t want to go              on entertaining you don’t want to doSpending time you don't have    with people you don’t want to see        
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